Jacob Ireland
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POLAR US RELAUNCH

Competing against Garmin and Fitbit, Polar is a Finnish fitness tracker brand that had never created campaigns specifically for the American market. We grabbed attention in this crowded space by making the following video. It brands Polar devices as wearables for athletes who truly fight to be their best and don't just count their daily steps. Along with writing this piece, I also helped direct and edit it.

 
 

CHASE YOUR DESTINY
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Client: Polar
Role: Art Director

Competing against Garmin and Fitbit, Polar is a Finnish fitness tracker brand that had never created campaigns specifically for the American market. We grabbed attention in this crowded space by challenging athletes to reach their next level. Video & Print made use of motivational language and intense imagery while our website redesign focused on the product. Branding Polar devices as wearables for athletes who truly fight to be their best and don't just count their daily steps.